In more than 15 years of using Esri GIS solutions, RSA has realised significant business advantages including:
Deeper understanding of global risk
Through its use of ArcGIS, RSA has been able to take advantage of the growing availability of open data to derive a greater understanding of peril risk and thereby allow underwriters to make better business decisions. Having a clear understanding of the business that is already covered allows underwriters to determine whether there is capacity to write more business, ensuring that RSA remains within its risk appetite.
More competitive pricing
Historically, everyone living in one postcode area would be charged the same rate for a specific peril. Now, RSA can identify the exact property being insured, and the rate charged for that peril can more accurately reflect the risk that is being covered. For instance, a person living on top of a hill would now pay a lower rate for flood cover than someone living close to the river. “Using ArcGIS, alongside our internally-developed risk models, helps us achieve a more accurate understanding of peril and enables us to offer cover at a price that better reflects the risk,” says Osment.
Fast, effective customer service
If an explosion, flood or wildfire occurs, RSA can immediately see which of its customers are affected. It can then put in place rapid, proactive measures to help these customers, before they have even logged a claim. “A customer who has bought a policy with RSA has bought into a promise that we will help them when things go wrong,” says Osment. “GIS puts us on the front foot and enables us to respond faster to resolve our customers’ problems as soon as we can.”
Better informed business strategy
Following events such as a major flood, RSA’s GeoRisk team uses ArcGIS to prepare presentations for senior managers, analysing what occurred and the implications for the business. These reports provide clarity in complex situations and are used to help inform changes in business strategy. For instance, ArcGIS helps managers to understand if RSA is underwriting the right levels of risk in the right locations.
Efficiencies for a global workforce
The integration of ArcGIS with other systems saves time for many employees, as they no longer have to access risk maps separately when fulfilling their job roles. At the same time, ArcGIS presents the same information to all of the organisation’s employees, regardless of whether they are sitting in the UK, Ireland, Canada or Scandinavia. As Katie Ward, Global GeoRisk Consultant at RSA, says, “Everyone gets the same instant view of global risk, irrespective of where they are.”