Gaining Retail Advantage in the Post-COVID-19 Era

The key to coming out of the pandemic with the competitive edge? Be agile, know where your customers are, and mind the details in the data.

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NextTech: Retailers Combine CRM and GIS to Understand Customers

CRM technology helps companies organize information on customers; GIS software helps them discover and share insight.

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Psychographics: Market Analysis Moves beyond Demographics

Companies have long used demographics to understand customers and markets. Now big data analytics promises greater insight.

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