Market Development Archives - Resource Centre

For data-savvy DICK’S Sporting Goods, an optimized network of brick-and-mortar stores remains critically important to customer engagement.

A new study suggests companies have as much to learn from store closures as they do from expansions, and location plays a compelling role.

A new study illuminates why companies must win consumer trust when it comes to data sharing—and where in the world trust is highest.

Using a modern version of a centuries-old technique, planners can study anonymized IoT data to see patterns of human movement.